Fodor's Expert Review Matoyanni
Mykonos Town
Neighborhood/Street
The main shopping street, Matoyanni, is lined with jewelry stores, clothing boutiques, chic cafés, and candy shops. Owing to the many cruise ships that disgorge thousands of shoppers daily in season—some unload 3,000 jostling tourists—the rents here rival 5th Avenue's, and the more-interesting shops have skedaddled to less-prominent side streets.